The Swiss Style, also known as The International Typographic Style, originated in the early 20th Century. It set the foundation for modern graphic design principles.
- To develop conceptual thinking skills.
- To communicate ideas visually and verbally.
- To explore typography styles.
- To develop systems of visual organization.
- Demonstrate Visual Hierarchy.
This project should take ~3 class periods to complete. If you are done too fast, you probably didn’t explore all of your creative options and settled too easy on your first idea.
Now that you have the details of the mission, click CONTINUE to get started.
The Swiss Style, often referred to as the International Typographic Style, originated in Switzerland in the 1940s and 1950s and is the basis of much of graphic design principles we use today. Led by designers Josef Müller-Brockmann at the Zurich School of Arts and Krafts and Armin Hofmann at the Basel School of Design, the style favored simplicity, legibility and objectivity.
Of the many contributions to develop from the two schools were the use of: sans serif typography, grids, and asymmetrical layouts. Also stressed was the combination of typography and photography as a means of visual communication. The primary influential works were developed as posters, which were seen to be the most effective means of communication.
The movement’s innovators combined elements of other artistic trends to create the beauty and simplicity of the Swiss Style that we know today. Elements from Bauhaus, De Stijl and The New Typography are sprinkled throughout the works of Ersnt Keller, Max Bill, Josef-Müller Brakmann and Armin Hofmann—i.e., the pioneers of Swiss Style.
Hallmarks of the Swiss Style are:
- Asymmetric layouts
- Use of a grid
- Sans Serif typefaces
- Flush left, ragged right text
Hint, hint. Cap might be looking for those things in your poster design.
Check the following site for specific inspiration for this project: Swissted: Swiss Style Music Posters. Remember … DO NOT COPY an existing design, but use these examples as inspiration for your own design.
Create a Pinterest board titled: Graphic Arts: Swiss Style Posters. Search online for 5+ samples of Swiss Style Posters. Pin each example to your new Pinterest board. With each pin, write a brief caption noting why you chose it as inspiration.
Did you find some good inspiration? Do you have a good idea of what you are going to create? Remember VISUAL HIERARCHY and GRID BASED LAYOUT are big concepts Cap is looking for in this assignment.
Once you have completed your research and gathered inspiration for your design click CONTINUE to get started designing.
You will be be designing THREE Swiss Style Posters to promote your favorite bands or musical artists. Your posters should strongly communicate the unique visual characteristics of The International Typeface Movement and demonstrate strong compositional skills and visual hierarchy.
Create a NEW Art & Illustration document in Illustrator:
- Document Size: 13″ x 19″
- Bleed: .125″
- Document Orientation: Portrait
- Document Color Mode: RGB
POSTER DESIGN REQUIREMENTS
- You MUST use a grid.
- Do NOT center anything!
- Use ONLY letters, numbers and geometric shapes.
- Use ONLY Sans Serif typefaces.
- Choose a Swiss Style Color Scheme. Follow the 60-30-10 Rule.
POSTER INFORMATION REQUIREMENTS
- Band or Artist’s Name
- Concert Date: day of the week + date
- Name of Concert Location
- Address of Concert Location
- Name of Two Opening Bands
- Price of Admission
- Admission Requirements: all ages or over 21
Once you have completed your initial designs click CONTINUE for delivery.
Before you submit your Swiss Style Posters to Behance you must self-evaluate your work. Do your posters demonstrate strong Visual Hierarchy? Are they strong examples of The International Typographic Style? Are you not sure? Have a neighbor double check your work before moving on.
- Create a NEW project on Behance titled Swiss Style Music Posters.
- Upload the WEB versions of your Swiss Style Music Posters.
- Document Mastery
- Purpose: Briefly describe the purpose of the project.
- Process (Programs, Tools, Skills, etc.): What program(s) did you use? What were the main tools? How did you use the tools? Why? What skills? Be specific!!!
- Inspiration: Add the link your Pinterest board for this project
- Color Theory: Color Scheme used (monochromatic, analogous, etc.) and colors used.
- Submit Project URL to Canvas.
Once you have submitted your project to Behance, click CONTINUE to complete the mission.
Grid Based Layout