Visitor Layout and Composition are the building blocks of good design. It is the recipe for how to arrange the elements of your design such as–text, shapes, pictures, etc.– to create visual interest.
Click CONTINUE to learn how to great amazing compositions that create visual interest.
Why is composition so important? In short, it’s the way your content is arranged. It doesn’t matter if you’re working with text, images, or other elements; without a thoughtful, well-composed layout, your design would basically fall apart.
Watch the overview below to learn the basics of Layout and Composition. Really pay attention. This is the foundation for everything we will be doing going forward.
BASIC PRINCIPLES OF COMPOSITION
The key to mastering layout and composition is to think like a designer. Luckily, it’s easier than it sounds. Follow these few simple rules to create a well balanced and visually appealing design.
Emphasis helps your viewers’ eyes naturally settle on the important elements of your design first. Keep in mind that the main goal of any design is communication. Some ways to create emphasis are scale, contrast, and leading lines.
Hierarchy is the arrangement and design of elements in order to visually signal importance. So, you might make a more important element bigger and bolder than a less important element which might be smaller and fainter.
Balance can be achieved three ways: symmetrical, asymmetrical, and radial. Symmetrical balance generally produced a formal, more static layout. Asymmetrical balance is more dynamic and tends to create more visual interest–a good thing! Radial balance is achieved by making the elements radiate from a central point.
Alignment creates flow in your design. By aligning text, images, shapes, and other design elements you control where and how the viewer’s eyes move through your design. The best way to create strong alignment in your design is with a grid.
Contrast is both visually appealing and functional — it can emphasize certain elements of your design, making them stand out as more important.
Repetition can provide a strong sense of connected design and balance to a composition. Use two–or at most three–fonts. Choose a color scheme and stick to it!
White space helps you define and separate different sections; it gives your content room to breathe. Don’t suffocate your message!
If you feel that you understand the principles discussed above, click CONTINUE. If not, conduct further research on your own.